Earn it

Trust is earned. Every single interaction, no matter how small, is an opportunity to build or break trust.

Make music

Information without rhythm is just noise. That’s why we introduce it at the right time, creating thoughtful layers to discover when the customer is ready.

Bring a gift

We go the extra mile so customers understand why they are providing information or doing work. Delighted, they’ll welcome us back.

FAQs

What are design principles?
They answer the question: How do we make things at Ethos?

Why have them?
Principles that we agree upon will bring valid arguments into disputes. They make our shared vision concrete and will save us time.They answer the question: How do we make things at Ethos?

What does a good design principle look like?
They are simple and have real-world examples. They do not have to be universal, but they should reflect learnings you’ve had working at Ethos that you use regularly to make decisions with.